By: Bob Walsh
ISBN 1590596919
Publisher: Apress (February 2007)
Paperback: 375 pages
Format: PDF
Book DescriptionAlmost overnight, blogging has become a social, political, and business force to be reckoned with. Your fellow students, workers, and competitors are joining the blogosphere—and making money, influencing elections, getting hired, growing market share, and having fun—to the tune of 8,000 new bloggers a day.
Clear Blogging sets out to answer in nontechnical terms what blogging has to offer and why and how you should blog. If you’ve never read a blog, but you keep hearing that term on the news, Clear Blogging will show you why blogging has shaken up mainstream media, and how a blogger can end up on CNN. If you’re just starting to read blogs, Clear Blogging is your native guide to the blogosphere, covering how to get the best, most interesting information with the least amount of time and effort. The main course of Clear Blogging shows what you stand to gain from blogging, and how you can go from your first post to being welcomed aboard the blogosphere’s A-list.
Whether you’re already blogging or you’re considering it, you’ll want to get a copy of this book because it
Covers how blogging can improve your job prospects, professional practice, business revenue, company reputation, and the world you live in
* Includes over 50 interviews with successful bloggers who are influencing products, policy makers, potential employers, and millions of the general public—all while earning an online reputation and real profits
* Shows you how to apply the best practices of news gathering to build your blog’s reputation and brand
* Is heavy on the specific benefits of blogging and light on the technological aspects
Bob Walsh has been a contract software developer in the San Francisco Bay area for the past 22 years, specializing in desktop information systems. His company, Safari Software, Inc., has for the past decade amazingly focused on the same thing, albeit at a higher hourly rate.
In 2003, as outsourcing finished what the dot.com bust started, he developed MasterList Standard Version, an Excel-based project and task management application. Two years and 40,000 users later, Safari Software, Inc., became a real live tooting micro-ISV by releasing MasterList Professional, a Windows personal project and task management application that, unlike traditional time management tools, gives you total control over your business and personal life while improving how you spend your time.
Before joining the ranks of the computer industry, Walsh was a reporter for several news organizations, most worth bragging about being United Press International (UPI).
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